Above all, it offers means to connect, interact and share informations between Internet surfers. These activities are not new on Internet but what has changed is the way people communicate and the tools they use to do it so.
First of all, we have the well known social websites such as Facebook or Twitter where the users discuss and share life details and discuss about what they are interested in everyday life.
It is here that the implication of companies in the social media has most impact. On the other hand, there are also more and more sites where social features are added to more traditional services and allow the users to make hear their opinions and to exchange them with the other users as well as with the organizations and the companies with which they make business. These features are from simple links to indicate that we “like” or “do not like” a product, an article or a short story until functions of comments with the possibility for the other users to give their appreciation to the comments of others.
This new reality involves that Internet users are now better informed and equipped that never. They exchange and talk about products and brands which they use everyday and share their good and/or bad experiences with their friends and relatives and those ones do it in turn. Eventually, news and information’s circulate faster and further than ever and to anyone who has access to a search engine such as Google.
Tu sum up, it is thus a crucial turn in the world of communication because it has modified the way organizations and companies act with their clients or audience.

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